MORGAN CAMERA SHOP ENAMEL PIN

2194
Price: $10.00
Museum Member Price: $9.00

This enamel pin measures 1.5” in length and has two metal clutch backings.

​While driving or walking down Sunset Boulevard east of Vine, you may have noticed the distinctive orange and brown signage for the Morgan Camera Shop. Though closed for some time now, the shop opened at 6262 Sunset Boulevard in 1938 and was a fixture in the neighborhood for over 50 years. (A previous location, known as Sunset Camera, had occupied a storefront since 1934 across the street at 6305 Sunset.)

Owned and operated by Gilbert Morgan, the shop sold cameras, film, lenses, and other photo-related gear and supplies, as well as books and magazines catering to professional photographers and hobbyists. It also operated as a salon and photographic exhibition space. Morgan focused on Leica cameras and the field of “miniature photography,” which at the time referred to the use of small, compact cameras such as those manufactured by Leica.

Morgan had strong ties to the photography community – his brother was Willard Morgan, and his sister-in-law Barbara Morgan, who were both well-known photographers based in New York City when Gilbert Morgan opened his shop. Willard Morgan worked for Leica and was instrumental in bringing the 35mm camera to the United States. Correspondence from the 1930s-1940s indicates Gilbert relied heavily on his brother Willard for advice, both business and technical.

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