NEW WAVE DAD CAP
ACADEMY MUSEUM EXCLUSIVE
New Wave Cotton Ball Cap
The New Wave (French: La Nouvelle Vague) is a French art film movement that emerged in the late 1950s. The movement was characterized by its rejection of traditional filmmaking conventions in favor of experimentation and a spirit of iconoclasm. New Wave filmmakers explored new approaches to editing, visual style, and narrative, as well as engagement with the social and political upheavals of the era, often making use of irony or exploring existential themes. The New Wave is often considered one of the most influential movements in the history of cinema.Using portable equipment and requiring little or no set up time, the New Wave way of filmmaking often presented a documentary style. The films exhibited direct sounds on film stock that required less light. Filming techniques included fragmented, discontinuous editing, and long takes. The combination of realism, subjectivity, and authorial commentary created a narrative ambiguity in the sense that questions that arise in a film are not answered in the end.
This exclusive, co-branded collection of film-inspired goods was created with local Los Angeles designer POKETO, and is available only at the Academy Museum Store.
The name Poketo (pronounced “poh-keh-toe”) stems from the mispronunciation of “pocket” by Angie’s grandmother. It tied in perfectly with the first product ever created under Poketo: a series of artist wallets that fit right in your pocket—and Ted and Angie just loved the way it sounded.
In addition to its online store, Poketo has a LA-based retail location in Little Tokyo of DTLA which hosts art exhibitions, workshops and other events that serve to foster the local creative community.